CASE STUDY FOR REFFEN
Through the second semester of Marketing & Communication Design, a case study has been introduced by Copenhagen Street Food, who at that time were opening their new location at Refshaleøen, REFFEN. They have challenged us to pitch ideas that can bring more visitors despite their farther location and through the colder months.
Through The Double Diamond analysis, we are certain that our proposal - The Urban Greenhouse - will be an effective, implementable, and sustainable concept to consider on the budget available.
Sustainability
Our new concept can not only reduce 30% of the food loss in fruit and vegetable transportation, but also allow customers to have zero distance with nature in their busy urban life. This is a brand new experience in the sustainable food and beverage industry that serves multiple purposes. Even in bad weather or in winter, customers can experience the joy of harvest in the city garden.
Improve customer experience
Customers can personally pick their favorite fruits and vegetables and eat them on-site according to their preferences or take them home to enjoy. This will maintain the freshness of food while improving the customer experience. In addition, customers can also grow fruits and vegetables they like and eat them when they are mature.
Promotion
Since the whole concept is environmentally friendly, our promotion work also considers using reusable cloth bags with logos and cards to send to customers.